Honestly? The most exciting thing to happen over Super Bowl weekend didn’t even occur during the game. Beyoncé, in typical Beyoncé fashion, dropped her first track since 2014, the visually and politically striking “Formation.” (It of course broke the Internet.) As everyone expected, she flawlessly performed the song during the Super Bowl halftime show alongside Bruno Mars and Coldplay frontman Chris Martin.
But let’s not forget that Beyoncé made a hard commitment to show up at the Super Bowl. No, she probably wasn't paid—halftime performers usually aren't. Instead, Beyoncé likely sealed the deal as a strategy to help promote her upcoming Formation World Tour.
All of which sounds like a lot of work. So what did Beyoncé do for fun while she was in the Bay Area? Show up court side at a Golden State Warriors home game on Saturday—something we at WIRED, as residents of #DubNation, were admittedly more excited about than the Super Bowl.
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Each hot ticket event probably magnified the other. Super Bowl 50 tickets were reportedly resold for an average price of $4,639. Meanwhile, court side tickets for the Golden State Warriors game were peddled to VIPs—some of whom were no doubt in town for the Super Bowl festivities, like Beyoncé and Jay Z—for as much as $12,000. Considering the typically clutch victory the Dubs pulled out against the Oklahoma City Thunder late in the fourth quarter on Saturday, that ticket was worth every penny.
